Loyalty

Loyalty from: Seth Godins blog. What a gem of an article!

Loyalty is what we call it when someone refuses a momentarily better option.

If your offering is always better, you don't have loyal customers, you have smart ones. Don't brag about how loyal your customers are when you're the cheapest or you have clearly dominated some key element of what the market demands. That's not loyalty. That's something else.

Loyal customers understand that there's almost always something better out there, but they're not so interested in looking.

Loyalty can be rewarded, but loyalty usually comes from within, from a story we like to tell ourselves. We're loyal to sports teams and products (and yes, to people) because being loyal makes us happy. Why else be a fan of the Cubs? Some customers like being loyal. Those are good customers to have.

Loyalty isn't forever. Sometimes, the world changes significantly and even though the loyal partner/customer likes that label, it gets so difficult to stick that he switches.

I think there's no doubt that some brands and teams and politicians and yes, people, attract a greater percentage of loyal fans than others. Not because they're bigger or better, but because they reinforce the good feeling some people get when they're being loyal. Hint: low price or supermodel good looks are not the tools of choice for attracting people who enjoy being loyal.

Rewarding loyalty for loyalty's sake--not by paying people for sticking it out so the offering ends up being more attractive--is not an obvious path, but it's a worthwhile one. Tell a story that appeals to loyalists. Treat different customers differently, and reserve your highest level of respect for those that stand by you.

Luv & attachment are the only reasons for suffering

And they arise out of ones own ego, out of a sense of ownership. This belongs to me and its lost, she shouldn't have done this without asking me, I should have been there..

It an endless list of futile expressions of a lost man. I say man, because women have a different set of rules guiding their lives, they are totally different entities. Except for continuity of species, theres really no other reason why these two need to interact and live together. Having said this, thinking of comparisions between males and females is so pointless, its like asking why we don't live our lives beginning from death and live back to being born. Thats it, that is the deal you have been dealt with and you do not have a choice now, you are at the table, playing and you have to play with the cards which are dealt. Theres no reshuffle, theres no rematch.

In the infinite stupidity of evolution, there was a point reached where it was decided some random thing, maybe a piece of raw meat or a mate, should belong. Ahh, that is the word which turned the excesses of this life into a reality! Thats the point where homo sapiens sapiens, decided to live for the future and not in the moment. Have you ever seen any creature voluntarily amassing wealth which they do not need at that moment? Except of course for a few exceptions like ants maybe, they need to conserve food for their future generations and ensure survivability of their species. But apart from survivability, homo sapiens sapiens is the only creature, which applied this concept of excess to everything else. Have a feeling it arised out of an inability to be secure of their own ability to repeatedly keep on winning. You see, man thought, why the hell should survival of the fittest be the only rule deciding who is to live on? I maybe weak, and I still have an equal right to live, no damned law should take that right away from me. And bingo! There arose the fights for liberation, revolutions for freedom, struggle to define a piece of land carved out of blood and toil and call it mine.

I hate to have to fight with my heart against my very own heart. Many say its lack of decision making or confusion, I say fuck you, you are the moron who doesn't understand the intricacies of having to choose between winning and winning. Winnings not winning all the time.